Brand Activation | Benefit | USP Solutions | Demo Development Experts
BENEFIT

"The POREfessional MATTE RESCUE" Activation

About the project

First, Benefit Cosmetics was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove the mattifying efficacy of “the POREfessional MATTE RESCUE”.

Facts
Brand:
  • Benefit
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Shine Level Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • UK
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Benefit

What was the challenge?

The benefits team was looking for a DEMO tool that could determine a consumer’s skin structure within seconds – once before applying the product, and once having applied Matte Rescue; the results to prove the product’s efficacy.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Benefit’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their super mattifying gel “the POREfessional – MATTE RESCUE”. The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Benefit marketing team for review. The experts at USP Solutions proposed that the Shine Level Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Shine Level Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin. Sebum is displayed on the test field as dark dots.

  • Moderately press test strip 1 onto cheek for 3 to 5 seconds
  • Moderately press test strip 2 onto the forehead, also for 3 to 5 seconds
  • Finally compare test result with reference fields

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SHINE LEVEL TEST
01:29 min
Brand Activation - Shine Level Test - Moderately press test strip on cheek | USP Solutions

01

Moderately press test strip number 1 onto cheek for 3 to 5 seconds.

Brand Activation - Shine Level Test - Moderately press test strip on forehead | USP Solutions

02

Moderately press test strip number 2 on your forehead for 3 to 5 seconds.

Brand Activation - Shine Level Test - Compare each test strip with result field | USP Solutions

03

Compare each test strip with result field to define your personal shine level.