SKIN CARE

Shine Level Test

Which anti-shine product
works best for my skin?

USP Solutions’ Shine Level Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them. It is often used to demonstrate the effectiveness of anti-shine products.

The Shine Level Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin. Sebum is displayed on the test field as dark dots. The higher the amount of dark dots, the higher the amount of sebum on the skin which, as consequence, results in a high shine level.

When consumers learn about their skin condition and needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Shine Level Test therefore creates an engaging consumer experience.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most anti-shine skin care brands offer a wide variety of product choice from slightly greasy to very greasy skin. Often consumers are unsure about the greasiness and shine level of their skin.

How do you as a Marketing Executive guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers are often overwhelmed by the great variety of shine control products available. Uncertain about their skin type and skin needs they find it difficult to choose “the one”.  How do they know if the product delivers what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How greasy and shiny is my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience a brand with all their senses and throughout various channels.

The USP Solutions Shine Level Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Shine Level Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

SHINE LEVEL TEST
01:59 min
Brand Activation - Shine Level Test - Moderately press test strip on cheek | USP Solutions

01

Moderately press test strip number 1 onto cheek for 3 to 5 seconds.

Brand Activation - Shine Level Test - Moderately press test strip on forehead | USP Solutions

02

Moderately press test strip number 2 on your forehead for 3 to 5 seconds.

Brand Activation - Shine Level Test - Compare each test strip with result field | USP Solutions

03

Compare each test strip with result field to define your personal shine level.

Customize your product

We can easily customize the Shine Level Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
Send me free samples
We would be delighted to receive your inquiry.

* These fields are required. Your privacy is important to us.