USP Solutions’ Shine Level Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them. It is often used to demonstrate the effectiveness of anti-shine products.
The Shine Level Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin. Sebum is displayed on the test field as dark dots. The higher the amount of dark dots, the higher the amount of sebum on the skin which, as consequence, results in a high shine level.
When consumers learn about their skin condition and needs, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Shine Level Test therefore creates an engaging consumer experience.
Most anti-shine skin care brands offer a wide variety of product choice from slightly greasy to very greasy skin. Often consumers are unsure about the greasiness and shine level of their skin.
How do you as a Marketing Executive guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Customers are often overwhelmed by the great variety of shine control products available. Uncertain about their skin type and skin needs they find it difficult to choose “the one”. How do they know if the product delivers what it promises?
Some questions skin care customers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which engage consumers and enable them to experience a brand with all their senses and throughout various channels.
The USP Solutions Shine Level Test:
The USP Solutions Shine Level Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Moderately press test strip number 1 onto cheek for 3 to 5 seconds.
Moderately press test strip number 2 on your forehead for 3 to 5 seconds.
Compare each test strip with result field to define your personal shine level.
The test strips are a good tool to start a conversation with customers!"