When there is a sebum build-up on the surface of the skin it reflects lights making the skin look shiny and greasy. To avoid this situation and ensure the skin looks clear, dewy and matt one needs to use a product that works best with the consumer’s skin.

The Shine Level Test reacts to sebum on the skin, allowing consumers to determine the shine level of their skin. Sebum is displayed on the test field as dark dots. The darker the dots, the higher the amount of sebum present on the skin which, as a consequence, leads to a higher shine level.

When consumers learn about their skin condition and needs, they experience an “A-ha” moment. This emotional experience is also referred to as the “Beauty Moment of Truth”. The Shine Level Test, therefore, creates an engaging consumer experience, which is essential when it comes to brand trust and loyalty of your brand.