BepanthenDerma® -Phygital Skin Test | USP Solutions
BepanthenDerma®

Phygital Skin Test

Analog test, digital diagnosis for the perfect product recommendation

About the project

In order for the BepanthenDerma® to provide their consumers, with a powerful and easy way to engage. Understand their personal skin needs and stimulate the purchase intent, Bayer® created a platform to help the consumer take ownership of their own skin conditions. For this purpose, they used a physical tool that could track the consumers individual skin status that at the same time was easy to use, engaging, able to provide precise results and let the consumer understand the readings.

To complete a perfect journey, they also wanted to provide the perfect product recommendation and track the skin changes of the consumer.

Therefore, they designed and developed a branded analogue skin tester to measure skin hydration and guide the consumer to the correct product choice online while enticing the purchase of multiple products.

Facts
Brand:
  • Bepanthenderma
Category:
  • Body Care,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Body Hydration Test
Activation Channel:
  • Retail, Consulting at POS
Sales Channel:
Country:
  • France
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min