Black Pearl Wrinkle Test | USP Solutions | Demo Development Experts
Black Pearl Anti-Ageing

Wrinkle Test

Helps you find the right product for your skin

About the project

The Black Pearl team in Russia was keen to engage their consumers while using a digital offering along with a selling push at POS for their anti-ageing product. They wanted to cover their market professionally and effectively.

Combining our haptic testers with our Digi.Ba tool this phygital experience was developed by USP so the consumer could measure their personal wrinkle level, be directed to the digital tool where they were able to evaluate and get results of their skin requirements along with a product recommendation.

The digi.BA: https://dba.usp.at/blackpearl/  Phygital (Physical + digital) tool was quick, easy to use and made the right product recommendation for the right skin need of the consumer. Perfect for engagement and professional consulting, especially, in these difficult times.  

Facts
Brand:
  • Black Pearl
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Retail, Digital
Sales Channel:
Country:
  • Russia
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Diadermine.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.