The Black Pearl team in Russia was keen to engage their consumers while using a digital offering along with a selling push at POS for their anti-ageing product. They wanted to cover their market professionally and effectively.

Combining our haptic testers with our Digi.Ba tool this phygital experience was developed by USP so the consumer could measure their personal wrinkle level, be directed to the digital tool where they were able to evaluate and get results of their skin requirements along with a product recommendation.

The digi.BA: https://dba.usp.at/blackpearl/ Phygital (Physical + digital) tool was quick, easy to use and made the right product recommendation for the right skin need of the consumer. Perfect for engagement and professional consulting, especially, in these difficult times.