Clear New Scalp Test | USP Solutions | Demo Development Expertslear
Clear Unisex and Clear MEN

Scalp Diagnosis

About the project

The Clear/Linic team in Myanmar needed an easy-to-use tool for their shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. Planned as mass campaign in Myanmar, they needed the tool to raise awareness, as most consumers have either oily scalps and/or dandruff. The campaign was done for Clear Unisex and Clear MEN

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well.


  • Clear Unisex and Clear MEN
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test, Dandruff Test
Activation Channel:
  • POS with BAs
Sales Channel:
  • Myanmar

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min