Dove | Scalp Buildup Test | USP Indicator Solutions
Dove

Scalp Build up Test

Help the consumer find their scalp + hair therapy

About the project

Targeting major retailers such as Walmart, Target, Drug, and Kroger, Dove aimed to launch its new Scalp +Therapy product line in the United States.

The primary goal was to create an engaging in-store experience that not only attracted consumer attention but also educated them about the common issue of scalp buildup and demonstrated how Dove’s Scalp +Therapy could effectively address this concern. Armed with this knowledge the brand aimed to empower consumers to choose the right therapy for their specific needs independently, and without the assistance of beauty advisors.

The demo not only served as a traffic stopper but also empowered shoppers to make informed decisions about their scalp health and product preferences.

Facts
Brand:
  • Dove
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min