Dove | Scalp Buildup Test | USP Indicator Solutions

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Dove

Scalp Build up Test

Help the consumer find their scalp + hair therapy

SEE HOW THE TOOL WORKS

About the project

Targeting major retailers such as Walmart, Target, Drug, and Kroger, Dove aimed to launch its new Scalp +Therapy product line in the United States.

The primary goal was to create an engaging in-store experience that not only attracted consumer attention but also educated them about the common issue of scalp buildup and demonstrated how Dove’s Scalp +Therapy could effectively address this concern. Armed with this knowledge the brand aimed to empower consumers to choose the right therapy for their specific needs independently, and without the assistance of beauty advisors.

The demo not only served as a traffic stopper but also empowered shoppers to make informed decisions about their scalp health and product preferences.