The Garnier Hair team needed to create a hair diagnostic tool that could be used in-store by consumers to create some theatre and interaction between them and the brand and offer a product recommendation. Moisture i.e. hydration/nourishment was the key element to be considered.
How did USP Solutions help?
The USP development team delved into its array of technologies to try out different solutions that would work best against the brief given by the Garnier team. A 2-step tool measuring the sebum of the scalp was created that not only diagnosed the consumers’ scalp health but was engaging, easy to use, informative, and fun for the consumer:
· Dry hair that is prone to greasiness: A lightweight shampoo that will nourish without weighing hair down
· Dry hair with minimal greasiness: A slightly richer shampoo that will nourish hair without weighing hair down or leave residue on the hair
· Very dry hair without any greasiness: A very rich product for intense nourishment
This tool used directly on the scalp of the consumer measured the sebum that led to a product recommendation without the need of an instore beauty advisor.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Part hair. Make sure hair is dry and clean.
Moderately press test strip onto the scalp for about 5 seconds. Make sure the whole test area is pressed onto the scalp.
Compare results with reference scale to determine your personal sebum level.