Johnson & Johnson Baby

Baby Skin
Analysis

About the project

Johnson & Johnson Philippines was looking for a demo tool that could demonstrate the hydration level of a child’s skin– within seconds. Additionally, the goal was for the tool to be fun and engaging for children to use.

Facts
Brand:
  • JOHNSON & JOHNSON BABY
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Philippines
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Johnson & Johnson Baby.

What was the challenge?

The J&J Team was looking for a DEMO tool which could demonstrate the hydration level of a child’s skin easily, reliably and within just seconds. Furthermore, the test was supposed to be fun, too.

How did USP Solutions help?

The USP Solutions’ challenge was to translate J&J’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the J&J marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The Hydration Test reacts to dead skin cells on the skin’s surface.  It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Hydration Test
01:21 min
Hydration Test

01

Press test area to your elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.