Neutrogena

Deep Clean Brand Activation

About the project

Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove their product claim: “See what’s possible with one clean sweep”.

Facts
Brand:
  • NEUTROGENA
Category:
  • Skin Care
Test Type:
  • Make-up removal Demonstrator
Activation Channel:
  • POS
Sales Channel:
Country:
  • United Arab Emirates
IMMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The Neutrogena team was looking for a DEMO tool that could prove their claim within seconds, and, most importantly, do it in a way that was consistent and fun. They needed the tool’s results to prove cleansing effectiveness as well as the superiority of their product.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields on the back of the test card.
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Make-up Removal Demonstrator
00:53 min
Make-Up Removal Demo Tool - step 1 | USP Solutions

01

Place Make Up Removal Test Card in front of you. Make sure to have make-up removal pads to hand.

Make-Up Removal Demo Tool - step 2 | USP Solutions

02

Gently wipe one side of the face with a face cleansing pad (no need to rub or scrub).

Make-Up Removal Demo Tool - step 3 | USP Solutions

03

Discover how to remove the skin of make-up, grime and oil with the greatest of ease.