The aim of this brand activation campaign was to enable consumers to pick “the right product” out of the Olay product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again.
For their upcoming OLAY brand activation, the OLAY team needed a tool that could provide consumers with a solid and reliable skin texture analysis. The goal: based on the skin analysis results consumers should be guided to pick the right product out of the OLAY assortment.
Understanding our client needs for a reliable and solid skin texture analysis, the experts recommended a 2D Wrinkle card. This card provided the tests itself and the result fields:
As a first step, initial concepts and prototypes, differing in size and shape, were sent to the OLAY team.
After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.
This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines.
How It Works (corner of the eye version):
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
Press wrinkle patch onto eye area (patch 2).
Compare wrinkle patch with result fields to determine your personal wrinkle structure.