For their upcoming OLAY brand activation, the OLAY team needed a tool that could provide consumers with a solid and reliable skin texture analysis. The goal: based on the skin analysis results consumers should be guided to pick the right product out of the OLAY assortment.

Understanding our client needs for a reliable and solid skin texture analysis, the experts recommended a 2D Wrinkle card. This card  provided the tests itself and the result fields:

As a first step, initial concepts and prototypes, differing in size and shape, were sent to the OLAY team. 

After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines.

How It Works (corner of the eye version):

• Gently apply the powder to the skin to be tested.
• Gently press the Visual Patch onto the powdered skin area,
• Compare the result on the Visual Patch with the reference fields.