The Pond’s team wanted to show their consumers how their formulation with mineral clay worked to control oil. With a tool, they wanted to prove that it eliminates oil and gave the skin an oil free look, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, education, and efficacy demonstration.
USP’s Oil Control technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how the Pond’s Oil Control worked before and after usage within a few seconds.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action