Our team of activation experts were excited to support POND’s by creating a highly engaging activation card – identifying the consumer’s need for the product and proving the product’s claim. By integrating a haptic experience, the consumer got to touch and feel the brand, leading to brand awareness and trust.
Since POND’s wanted to show consumers what effect their Wrinkle Cream had before and after two weeks of using it, USP suggested the 2D-Wrinkle Tester as the optimal technology option. Several prototypes were then sent to the POND’s offices and evaluated in terms of shape and size.
After POND’s selected technology type, card size and shape, USP Solutions handled artwork creation, printing and delivery.