POND’s

“Rejuveness”
2-Weeks-Challenge Activation

About the project

While planning the launch of their Rejuveness Wrinkle Cream the POND’s team searched for a solution to prove their product’s claim. In addition, they required the solution to engage consumers, whilst at the same time being functional in-store, via social media and TV-commercials.

Facts
Brand:
  • POND’s
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
Country:
  • United States

What was the challenge?

Whilst planning the launch of their Rejuveness Wrinkle Cream the POND’s team searched for a solution to prove their product’s claim. In addition, they required the solution to engage consumers whilst at the same time being functional in-store, via social media and TV-commercials.

How did USP Solutions help?

Our team of activation experts were excited to support POND’s by creating a highly engaging activation card – identifying the consumer’s need for the product and proving the product’s claim. By integrating a haptic experience, the consumer got to touch and feel the brand, leading to brand awareness and trust.

Since POND’s wanted to show consumers what effect their Wrinkle Cream had before and after two weeks of using it, USP suggested the 2D-Wrinkle Tester as the optimal technology option. Several prototypes were then sent to the POND’s offices and evaluated in terms of shape and size.
After POND’s selected technology type, card size and shape, USP Solutions handled artwork creation, printing and delivery.

How does the tester work?

The 2-Dimensional Wrinkle Test gives consumers a moment of truth to understand their skin’s surface structure and signs of aging. As a result, consumers realize their need for the POND’s Rejuveness Anti Wrinkle Cream.

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines. By taking one test before using POND’s Wrinkle Cream and another taken two weeks after having used the product, consumers learned about the efficacy of POND’s Anti Wrinkle Cream.

How It Works (eye corner version):

  • Gently apply powder to skin in eye area (eye corner area)
  • Place the Visual Patch on top of the powdered skin area. Gently press visual patch on eye corner. Make sure the whole test area is placed on the skin – then remove.
  • Compare test area with result fields and identify skin structure.
  • Repeat test once having using POND’s Rejuveness Wrinkle Cream for 2 weeks.
  • Compare the two test results and see how effectively the Wrinkle Cream has smoothed your skin’s surface.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

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