To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer engaging, but also capable of endorsing their moisturizing claim.
The challenge was “10x repairing power” that as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.
How did USP help:
The challenge for USP Solutions was to understand Vaseline’s needs and incorporate them in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses, but also leave a lasting Impression.
As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation turned out to be our “Roughness Demo Tool” technology.
After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.
The Roughness Demo Tool is an easy-to use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer is enabled to feel the immediate improvement while applying the product onto the demo Card.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Place Roughness Test Tool in front of you.
Move your fingers over images to feel roughness areas.
Apply smoothening lotion/cream on rough test area.
Remove excess cream with cotton pad or tissue.
Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.