Brand Activation – Vaseline | USP Solutions | Demo Development Experts
Vaseline

Vaseline Body Serum – Apply And Feel The Difference.

About the project

To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer engaging, but also capable of endorsing their moisturizing claim.

Facts
Brand:
  • Vaseline
Category:
  • Body Care
Test Type:
  • Roughness Body Demonstrator
Activation Channel:
  • POS, Website
Sales Channel:
Country:
  • United States of America

What was the challenge?

“10x repairing power” that was the claim Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.

How did USP Solutions help?

The challenge for USP Solutions was to understand Vaseline’s needs and incorporate them in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses, but also leave a lasting Impression.

As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation turned out to be our “Roughness Demo Tool” technology.

After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.

How does the tester work?

The Roughness Demo Tool is an easy-to use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer is enabled to feel the immediate improvement while applying the product onto the demo Card.

How it works:

  • Take a small amount of Vaseline’s body serum.
  • Apply cream onto rough surfaces on the demo card.
  • Remove excess cream with a cotton pad.
  • Move your fingers over the smoothened area and feel the effect Vaseline Body Serum has.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Roughness Body Demonstrator
01:20 min
Brand Activation - Body Roughness Test Step 1 | USP Solutions

01

Place Roughness Test Tool in front of you.

Brand Activation - Body Roughness Test Step 2 | USP Solutions

02

Move your fingers over images to feel roughness areas.

Brand Activation - Body Roughness Test Step 3 | USP Solutions

03

Apply smoothening lotion/cream on rough test area.

Brand Activation - Body Roughness Test Step 4 | USP Solutions

04

Remove excess cream with cotton pad or tissue.

Brand Activation - Body Roughness Test Step 5 | USP Solutions

05

Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.