The Clarins team was looking for a DEMO tool that could determine a consumer’s hydration level in an easy and reliable way. Another requirement of the demo tool was to clearly and effectually demonstrate the product’s moisturizing superiority.

The challenge for USP Solutions was to translate Clarins’ needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their moisturizers. The experts at USP Solutions knew that to demonstrate product truth it was necessary to find a way to engage the consumers’ senses.

USP Solutions developed initial concepts, which were sent to the Clarins marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Hydration Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin.

How it works:

• Peel off the BEFORE sticker.
• Press onto the back of your hand.
• Remove and compare to the moisture key.
• Next, find the serum and moisturizer that’s right for you.
• Then repeat the test with the AFTER sticker.
• Remove and compare to the moisture key to see the super-quenching results.