Clarins was looking for a highly engaging demo tool that their sales consultants and customers could easily work with and understand. Their other primary goal was to demonstrate the moisturizing efficacy of their moisture line.
Press test area to your shin or elbow for 3-5 seconds.
Compare test area with result fields to determine your skin’s hydration level.
The Clarins team was looking for a DEMO tool that could determine a consumer’s hydration level in an easy and reliable way. Another requirement of the demo tool was to clearly and effectually demonstrate the product’s moisturizing superiority.
The challenge for USP Solutions was to translate Clarins’ needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their moisturizers. The experts at USP Solutions knew that to demonstrate product truth it was necessary to find a way to engage the consumers’ senses.
USP Solutions developed initial concepts, which were sent to the Clarins marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Hydration Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see this tool in action