CLARINS

What’s your Moisture IQ?

About the project

Clarins was looking for a highly engaging demo tool that their sales consultants and customers could easily work with and understand. Their other primary goal was to demonstrate the moisturizing efficacy of their moisture line.

Facts
Brand:
  • Clarins
Category:
  • Skin Care
Test Type:
  • Hydration Test
Activation Channel:
  • POS, Social Media, Website
Sales Channel:
Country:
  • United States
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Our client's challenge

The Clarins team was looking for a DEMO tool that could determine a consumer’s hydration level in an easy and reliable way. Another requirement of the demo tool was to clearly and effectually demonstrate the product’s moisturizing superiority.

How did USP Solutions help?

The challenge for USP Solutions was to translate Clarins’ needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their moisturizers. The experts at USP Solutions knew that to demonstrate product truth it was necessary to find a way to engage the consumers’ senses.

USP Solutions developed initial concepts, which were sent to the Clarins marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test reacts to sebum on the skin, allowing the consumer to determine the shine level of his/her skin.

How it works:

  • Peel off the BEFORE sticker.
  • Press onto the back of your hand.
  • Remove and compare to the moisture key.
  • Next, find the serum and moisturizer that’s right for you.
  • Then repeat the test with the AFTER sticker.
  • Remove and compare to the moisture key to see the super-quenching results.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see this tool in action

Hydration Test
01:21 min
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