As an e-comm store, the marketing team of YourDermStore, needed a physical on-skin assessment tool with the intent to educate and engage their online consumer base. The team needed a tool that would diagnose their clients’ skin. Skin type can change over time due to environmental factors, age, hormones, and other health-related issues. Hence, they wanted a DYI test kit to allow the consumer to evaluate their own skin and take the consumer on a journey before and after the product purchase so that the consumer could map their skin’s progress.

An easy-to-use Skin Type Tester measured the amount of sebum and determined the test person’s skin type. Using the results from the on-skin tester, allowed the consumer to determine the best possible skincare formulation for themselves.