SKIN CARE

Facial Residue Test

How to demonstrate the effectiveness of a cleansing product?

USP Solutions’ Facial Residue Test is a reliable test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

Many facial cleansers leave residue behind which can clog pores and lead to blemishes. The Facial Residue Tests white surface displays all residue on facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.

When consumer learn about the effectiveness of your cleansing product, they experience an “A-ha” moment. This special moment of learning and emotion is also referred to as “Beauty Moment of Truth”. The Facial Residue Test therefore creates an engaging consumer experience, whilst proving the effectiveness of your product – both are essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most skin cleansing brands offer a wide variety of product choice for various age groups, skin types, etc. however, consumers are often unsure about the effectiveness of the skin cleansing products available.

How do you as a Marketing Executive guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of skin cleansing products available. Uncertain about their skin needs and the efficacy of the products available, they find it difficult to choose “the one”. Besides, how do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which cleanser is best for my skin type?
  • Which cleansing product really works?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide marketing executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, and help you to prove your product’s cleansing efficacy.

Additional benefits of the Facial Residue Test:

  • Reliable & easy to use
  • Test results available within seconds
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Facial Residue Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

FACIAL RESIDUE TEST
01:57 min
Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

01

Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible

Facial Residue Test - Step 2 - Clean skin | USP Solutions

02

Cleanse your face. Let face dry, do not apply moisturizer or make-up.

Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

03

Moderately press test strip 2 onto skin for 3 – 5 seconds.

Facial Residue Test - Step 4 - View test area | USP Solutions

04

View test area to visualize perfect cleansing result.

Customize your product

We can easily customize the Facial Residue Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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