How to demonstrate the effectiveness of a cleansing product?
“How do I know if the claim works?” is a frequently asked question. Consumers become doubtful when it comes to a wide range of skincare products and especially a wide range of different brands.
Deep facial cleansing is playing an essential role in a proper skincare routine. USP has designed a facial residue tool to make your product promotion easier by showing the benefit of using it. Consumers see the product’s power right there and then.
How does it work? Many facial cleansers leave residue behind which can clog pores and lead to blemishes. The Facial Residue Test’s white surface displays all residue on facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.
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POS, Magazine Insert, Sampling,
In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Our solution - How it works
Watch this video to see the tool in action
01
Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible
02
Cleanse your face. Let face dry, do not apply moisturizer or make-up.
03
Moderately press test strip 2 onto skin for 3 – 5 seconds.
04
View test area to visualize perfect cleansing result.
The test strips are a good tool to start a conversation with customers!
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