USP Solutions’ Facial Residue Test is a reliable test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
Many facial cleansers leave residue behind which can clog pores and lead to blemishes. The Facial Residue Tests white surface displays all residue on facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.
When consumer learn about the effectiveness of your cleansing product, they experience an “A-ha” moment. This special moment of learning and emotion is also referred to as “Beauty Moment of Truth”. The Facial Residue Test therefore creates an engaging consumer experience, whilst proving the effectiveness of your product – both are essential when it comes to brand trust and brand loyalty.
Most skin cleansing brands offer a wide variety of product choice for various age groups, skin types, etc. however, consumers are often unsure about the effectiveness of the skin cleansing products available.
How do you as a Marketing Executive guide consumers to the right product choice within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Most of the time customers feel overwhelmed by the great variety of skin cleansing products available. Uncertain about their skin needs and the efficacy of the products available, they find it difficult to choose “the one”. Besides, how do they know if the product holds what it promises?
Some questions skin care customers ask themselves:
We provide marketing executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, and help you to prove your product’s cleansing efficacy.
Additional benefits of the Facial Residue Test:
The USP Solutions Facial Residue Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible
Cleanse your face. Let face dry, do not apply moisturizer or make-up.
Moderately press test strip 2 onto skin for 3 – 5 seconds.
View test area to visualize perfect cleansing result.
The test strips are a good tool to start a conversation with customers!"