Demo or Die:
The Demo Creation Book
The Art & Science of Product Demonstrations
The first and only book on demo creation - written for R&D and Marketing innovators who want to change how FMCG product demos work.
By Diego Kanda Diwidi, CEO of USP Solutions
Synopsis
Demo or Die: The Art & Science of Product Demos is the definitive guide for R&D and marketing professionals who want to build trust through product proof - not promises. Written by Diego Kanda Diwidi, CEO of USP Indicator Solutions, this book uncovers the end-to-end process of turning complex scientific claims into simple, credible, and unforgettable demonstrations.
In a marketplace where consumer trust is scarce and attention spans are shrinking, demonstrations have become mission-critical. Demos don't just support marketing - they shape it. And when done right, they create instant belief, emotional engagement, and measurable business impact.
With clear frameworks, field-tested methods, and real-world case studies from brands like Unilever, P&G, and L'Oréal, Demo or Die gives you the practical tools to transform how your organization proves its products work.
What You'll Learn
Translate product science into compelling stories
Build demos that are real, repeatable, and ready for influencer use
Avoid the most common mistakes that lead to demo disasters
Align R&D and marketing around one shared goal: visible proof
Scale demos across platforms - from retail counters to social media
Prepare for the future with AI, AR, and phygital engagement
"In a world full of claims, demos are your truth.
Demo or die."
- Diego Kanda Diwidi
Join the Waiting List
Be the first to know when Demo or Die is available. Whether you're leading product innovation, validating claims, or working with KOLs and influencers - this book gives you the playbook for creating moments of proof that work.
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