Colgate-Palmolive Archives — USP Solutions
Meridol Mouthwash

Proving the products claim

Taken from Ideation to implementation

About the project

As part of their new product launch, the Meridol mouthwash team in Switzerland wanted to present the product at a large conference, targeting dentists and researchers from the EU. They needed a tool to demo their claim that was physically engaging with the audience while educating them about the product’s efficacy. The team wanted to prove the presence of Zinc in their product during the event.

The Meridol team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.

Working on our three-step ideation concept USP went on to develop a winning demo:

  • Demo Ideation ​– generating ideas and solutions that may best suit the project
  • Demo Development ​- evaluating and refining the ideas, based on their feasibility, impact, and alignment of Meridols The aim was to select the most promising ideas that can be developed further. The selected ideas are then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes
  • Demo Execution – Scaling up and delivering the winning prototype within the timelines 

With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​

It was important for the Meridol team to have a tool that each individual in the audience could play around with and prove the claim themselves as this was seen as a key factor to keep the audience attentive and engaged rather than playing a demo video on the screen.

feedback: The event was very successful, engaging and informative for a discerning audience.

Facts
Brand:
  • Meridol Mouthwash
Category:
  • Demo Creation,
  • Oral Care
Beauty Concern:
Test Type:
  • Zinc detector
Activation Channel:
  • Event/Conference
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How it works

Watch this video to see the tool in action

USP Zinc Detector
min
Sanex

Before & After Test

About the project

Sanex was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to prove to consumers that their skin’s hydration level demonstrably improved after using Sanex body lotion.

Facts
Brand:
  • Sanex
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • POLAND
IMMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Sanex.

What was the challenge?

The Sanex team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression.

How did USP Solutions help?

USP Solution’s challenge was to translate Sanex’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Sanex marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Before and After Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

  • First the BEFORE Test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
  • The result is then compared with the results fields and set aside.
  • Next body lotion is applied.
  • After some time, the AFTER test is carefully peeled off, and the test is repeated.
  • Due to the moisturizing effect of SANEX Body lotion, the second test result reveals well hydrated skin and therefore far superior results.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Hydration Test
01:22 min
Hydration Test

01

Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.