Himalaya Archives — USP Solutions
Himalaya

Best Solution for Your Skin

About the project

Having heard of USP Solutions, the marketing team of Himalaya Herbals asked USP to develop a tool that would engage and educate their consumers on their skin type. Helping Himalaya with this diagnosis, to change selling to consulting, resulting in each consumer being steered to the product that would work best for them. The tool had to be easy to use and help the beauty advisors to start a conversation and empower them to recommend the best product for the consumer’s skin.

How did USP Solutions help?

The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Himalaya not only diagnosed but also recommended a product. Thus, educating the consumer.

 

Facts
Brand:
  • Himalaya Herbals
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS with or without BA´s
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
Himalaya - do you have oily skin?

Himalaya. Fights Pimples. Prevents Marks

About the project

First, Himalaya was looking for a highly engaging demo tool to be used at the POS. Second, they focused on providing consumers a reliable decision making aid.  See how we managed that challenge. 

Facts
Brand:
  • Himalaya
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Oil Control Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • South Africa
IMAGE GALLERY SLIDES
Take a look at how we supported the Himalaya team

What was the challenge?

The Himalaya team was looking for an engaging demo solution that would show immediate impact and success at the POS. Furthermore, they were looking for a tool which would enable consumers to identify the appropriate face wash for their particular skin needs.

How did USP Solutions help?

The Himalaya team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for the upcoming face wash promotion.

Besides being designed in the Himalaya’s look and feel, it contained an appealing skin type test so consumers could check on their skin’s oiliness.  Last but not least, the test left room for product presentation and product recommendation.

 

How does the tester work?

Performing the test is easy, reliable and fun.

How it works:

  • Gently press the test strip onto your skin for about ten seconds.
  • Compare completed test strips with result fields to identify your skin’s oiliness level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Oil Control Test
01:19 min

The oil control test

is also suitable for before and after testing

Oil Control Test - Take before test and press blue area onto forehead or cheek - Step 1 | USP Solutions

01

Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.

Oil Control Test - Compare Result and mark result - Step 2 | USP Solutions

02

Compare with the result fields and mark result (in the “before” line

Oil Control Test - Apply product - Step 3 | USP Solutions

03

Apply product.

Oil Control Test - Repeat Test - Step 4 | USP Solutions

04

Repeat test with the second test strip, marked “after test”.

Oil Control Test - Compare result fields - Step 5 | USP Solutions

05

Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.