Having heard of USP Solutions, the marketing team of Himalaya Herbals asked USP to develop a tool that would engage and educate their consumers on their skin type. Helping Himalaya with this diagnosis, to change selling to consulting, resulting in each consumer being steered to the product that would work best for them. The tool had to be easy to use and help the beauty advisors to start a conversation and empower them to recommend the best product for the consumer’s skin.
How did USP Solutions help?
The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Himalaya not only diagnosed but also recommended a product. Thus, educating the consumer.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
First, Himalaya was looking for a highly engaging demo tool to be used at the POS. Second, they focused on providing consumers a reliable decision making aid. See how we managed that challenge.
The Himalaya team was looking for an engaging demo solution that would show immediate impact and success at the POS. Furthermore, they were looking for a tool which would enable consumers to identify the appropriate face wash for their particular skin needs.
The Himalaya team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for the upcoming face wash promotion.
Besides being designed in the Himalaya’s look and feel, it contained an appealing skin type test so consumers could check on their skin’s oiliness. Last but not least, the test left room for product presentation and product recommendation.
Performing the test is easy, reliable and fun.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
is also suitable for before and after testing
Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.
Compare with the result fields and mark result (in the “before” line
Repeat test with the second test strip, marked “after test”.
Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.