Shiseido Archives — USP Solutions
D program by Shiseido

Is the microbiome compromised?

Do a skin barrier test

About the project

About the project 

Shiseido’s D program brand introduced a revolutionary skincare line with a claim to repair and strengthen the skin microbiome. The team needed a tool that analysed the skin barrier to assess skin health, identified any compromise in the skin barrier and recommend personalized products tailored to individual needs. They wanted to show the effectiveness  of D program products in repairing the skin barrier and empower their beauty advisors with scientific insights to offer precise skincare solutions. 

About the project 

Using the innovative skin barrier test USP developed a customised easy to use and engaging tool for the brand that analysed the skin barrier and  provided insights into their skin’s condition. The tool provided to beauty advisors on understanding microbiome analysis results and helped in interpreting them to recommend suitable D programme products to their consumers.

Facts
Brand:
  • D program
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Barrier Test
Activation Channel:
  • POS
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
Anessa

Demonstrating benefits of UV protection and how fast product absorbs into the skin

About the project

Shiseido’s brand team for their brand Anessa, in the SEA region, needed a demo tool that could educate the consumer about skin UV protection and the benefit of using the product. Establishing not only the efficacy of the product but also giving the consumer an understanding of why their brand prices differ to regular sun care products. The tool had to be easy to use at POS and compelling when used by online Influencers.

USP Solutions team developed a 2-pronged branded demo card that first showed the consumer how their skin would age without the protection of Anessa while also proving how quickly the product absorbed into the skin with the integrated USP’s Fast Absorption tester.

Facts
Brand:
  • Anessa
Category:
  • Skin Care,
  • Sun Care
Beauty Concern:
Test Type:
  • Sun Damage Test, Fast Absorption Test
Activation Channel:
  • Beauty Advisors at POS, Social Media Influencers
Sales Channel:
Country:
  • UAE

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.