The digital transformation that has occurred since the turn of the Millennium has changed the way that we make friends and start relationships, the way that we think and socialise, for better or for worse.
The pairing of analog and digital reaps the benefits of both worlds. It is in this way that the sensory experience is transformed into a digital business, whilst maintaining consumer-brand engagement, trust, and relationships.
Delivering on your promises and hearing what consumers have to say will build trust and that all-important reputation so that consumers won’t have to think twice when they see your product on the shelf.
While marketing on digital platforms can draw the attention of more potential customers, it does not hold the same power as sensorial marketing activities when it comes to forming brand-consumer bonds.