Abbott – Scalp Check Tool

For the Scalp Check Tool, Abbott needed to communicate the "Education on hair and how to deal with problems" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Abbott.

USP Demo Solutions designed the Scalp Check Tool for Abbott around the Scalp Sebum Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Education on hair and how to deal with problems story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Abbott team needed a diagnostic solution that tested and diagnosed the scalp health of the consumer in the Indian market. They wanted to run an activation in doctors’ offices to ensure that Selsun was prescribed as the best solution for dandruff and more serious scalp...

It was built to substantiate claim areas such as oil control, anti-dandruff, repair, all from the same physical interaction with the Scalp Check Tool, so a single asset can carry several conversations across the Abbott range.

The result for Abbott is a diagnostic tool delivered through the Scalp Check Tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Scalp Sebum Test moment, the Scalp Check Tool gives Abbott's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Abbott runs the Scalp Check Tool primarily for pharmacy, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Scalp Sebum Test logic.

Want a similar Scalp Sebum Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Scalp Check Tool for Abbott and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.