Ajanta Pharma – Acne Risk Assessment

For the Acne Risk Assessment, Ajanta Pharma needed to communicate the "Individual sebum level" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Acne Risk Assessment was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Ajanta Pharma.

USP Demo Solutions designed the Acne Risk Assessment for Ajanta Pharma around the Acne Risk Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Individual sebum level story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Ajanta Pharma, a leading name in the pharmaceutical industry, partnered with USP Demo Solutions to revolutionize how its sales force interacts with healthcare professionals and patients. Recognizing the growing demand for personalized skincare solutions, the company introduced an...

It was built to substantiate claim areas such as oil control, repair, anti-acne, all from the same physical interaction with the Acne Risk Assessment, so a single asset can carry several conversations across the Ajanta Pharma range.

The result for Ajanta Pharma is a diagnostic delivered through the Acne Risk Assessment, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Acne Risk Test moment, the Acne Risk Assessment gives Ajanta Pharma's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Ajanta Pharma runs the Acne Risk Assessment primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Acne Risk Test logic.

Want a similar Acne Risk Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Acne Risk Assessment for Ajanta Pharma and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.