AS Watson – Purchase Demo

For the Purchase Demo, AS Watson needed to communicate the "Clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Purchase Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for AS Watson.

USP Demo Solutions designed the Purchase Demo for AS Watson around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

AS Watson’s Netherlands team sought to reach and convert consumers who typically did not purchase their products from ICI PARIS XL. Their goal was to create a compelling online experience that would not only attract new customers but also guide them to the most suitable products...

It was built to substantiate claim areas such as cleansing & purity, hydration, all from the same physical interaction with the Purchase Demo, so a single asset can carry several conversations across the AS Watson range.

The result for AS Watson is a measured the skin type of the consumer. then using the added qr code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results delivered through the Purchase Demo, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Purchase Demo gives AS Watson's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, AS Watson runs the Purchase Demo primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Purchase Demo for AS Watson and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.