AS Watson

AS Watson – Purchase Demo

Claim: "Clear skin"

AS Watson’s Netherlands team sought to reach and convert consumers who typically did not purchase their products from ICI PARIS XL. Their goal was to create a compelling online experience that would not only attract new customers but also guide them to the most suitable products...

Technology

Skin Type Test

Benefit

measured the skin type of the consumer. Then using the added QR code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results.