Avène – Know Your Skin

For the Know Your Skin, Avène needed to communicate the "clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Know Your Skin was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Avène.

USP Demo Solutions designed the Know Your Skin for Avène around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Avène team aimed to enhance the in-store experience by introducing an engaging tool for diagnosing individual skin types. Their vision was to educate consumers about their skin’s needs while helping them select the most appropriate products from their range. This interactive...

It was built to substantiate claim areas such as sensitivity & soothing, hydration, all from the same physical interaction with the Know Your Skin, so a single asset can carry several conversations across the Avène range.

The result for Avène is a haptic tool experience delivered through the Know Your Skin, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Know Your Skin gives Avène's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Avène runs the Know Your Skin primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Know Your Skin for Avène and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.