Avon – Skin Type Test

For the Skin Type Test, Avon needed to make the "Shows skin type" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Avon.

USP Demo Solutions built the Skin Type Test for Avon around the Skin Type Test method, reducing the Shows skin type story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Avon range.

The result for Avon is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Avon's "Shows skin type" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Avon runs the Skin Type Test primarily for internal training, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Skin Type Test is run by the consumer rather than presented to them, Avon earns a moment of genuine participation that lands harder than any printed skin care claim.

Avon, part of Natura, commissioned the Skin Type Test as a skin care demonstration tool built by USP Demo Solutions around the "Shows skin type" claim.

Technically, the Avon demo relies on Skin Type Test and supports claim areas including hydration, sensitivity & soothing.

For Avon, the tool is available as diagnostic tool and typically deployed for internal training, which keeps roll-outs flexible across markets.

What does the Skin Type Test demonstrate? It turns the "Shows skin type" message into something a shopper can watch happen, delivering clear skin in the moment.

How does Avon – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into internal training without adaptation work, keeping the Avon story consistent everywhere.