BepanthenDerma – Phygital Skin Test

For the Phygital Skin Test, BepanthenDerma needed to communicate the "Clear up skin conditions" promise in the Body Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Phygital Skin Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for BepanthenDerma.

USP Demo Solutions designed the Phygital Skin Test for BepanthenDerma around the Hydration Test - Body method, the same proof logic our team uses across global body care programmes. The tool reduces the Clear up skin conditions story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

BepanthenDerma®-a Bayer® brand recognized in the Body Care and Dermocosmetics category-wanted to provide consumers in France with a powerful yet simple way to understand their individual skin needs. By fostering personal engagement, the brand aimed to stimulate purchase intent...

It was built to substantiate claim areas such as hydration, all from the same physical interaction with the Phygital Skin Test, so a single asset can carry several conversations across the BepanthenDerma range.

The result for BepanthenDerma is a guide the consumer to the correct product choice online delivered through the Phygital Skin Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Hydration Test - Body moment, the Phygital Skin Test gives BepanthenDerma's body care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, BepanthenDerma runs the Phygital Skin Test primarily for retail activation, pharmacy, digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Hydration Test - Body logic.

Want a similar Hydration Test - Body for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Phygital Skin Test for BepanthenDerma and dozens of other body care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.