Biotherm – Wrinkle Test

For the Wrinkle Test, Biotherm needed to communicate the "Youthful skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Biotherm.

USP Demo Solutions designed the Wrinkle Test for Biotherm around the Wrinkle Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Youthful skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

First, Biotherm was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to help consumers determine their very own perfect Biotherm matches. The team was looking for a DEMO tool that could determine a consumer’s skin structure within...

It was built to substantiate claim areas such as anti-aging, all from the same physical interaction with the Wrinkle Test, so a single asset can carry several conversations across the Biotherm range.

The result for Biotherm is a smooth skin delivered through the Wrinkle Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Wrinkle Test moment, the Wrinkle Test gives Biotherm's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Biotherm runs the Wrinkle Test primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Wrinkle Test logic.

Want a similar Wrinkle Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Wrinkle Test for Biotherm and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.