Cetaphil – Hydration Test

For the Hydration Test, Cetaphil needed to communicate the "Hydrated skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Cetaphil.

USP Demo Solutions designed the Hydration Test for Cetaphil around the Hydration Test - Face method, the same proof logic our team uses across global skin care programmes. The tool reduces the Hydrated skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Galderma Brazil was looking for a demo tool to promote their new Cetaphil hydration line. The test was needed to guide consumers to the right product for their skin, and, secondly, to prove the product’s hydrating efficacy and superiority. They were looking for a DEMO tool which...

It was built to substantiate claim areas such as hydration, all from the same physical interaction with the Hydration Test, so a single asset can carry several conversations across the Cetaphil range.

The result for Cetaphil is a hydrated skin delivered through the Hydration Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Hydration Test - Face moment, the Hydration Test gives Cetaphil's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Cetaphil runs the Hydration Test primarily for pharmacy, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Hydration Test - Face logic.

Want a similar Hydration Test - Face for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Hydration Test for Cetaphil and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.