Clariant – Uncover Your Skin Type

For the Uncover Your Skin Type, Clariant needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Uncover Your Skin Type was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clariant.

USP Demo Solutions built the Uncover Your Skin Type for Clariant around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Uncover Your Skin Type, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Clariant range.

The result for Clariant is a clear skin, delivered through the Uncover Your Skin Type as something the consumer experiences first-hand rather than has to take on trust.

By turning Clariant's "Clear skin" message into a hands-on Skin Type Test moment, the Uncover Your Skin Type becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clariant runs the Uncover Your Skin Type primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Uncover Your Skin Type is run by the consumer rather than presented to them, Clariant earns a moment of genuine participation that lands harder than any printed skin care claim.

Built by USP Demo Solutions for Clariant, the Uncover Your Skin Type serves the skin care category and puts the "Clear skin" claim on display.

The core method behind the Clariant demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims.

Clariant most often runs this demo typically deployed for retail activation, available as diagnostic tool.

What does the Uncover Your Skin Type prove? It makes the "Clear skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust.

What is the mechanism behind Clariant – Uncover Your Skin Type? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera.

Where can Clariant use it? The Uncover Your Skin Type is designed for retail activation and ships as diagnostic tool, so one asset supports the whole skin care conversation.