Clariant – Uncover Your Skin Type

For the Uncover Your Skin Type, Clariant needed to communicate the "Clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Uncover Your Skin Type was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Clariant.

USP Demo Solutions designed the Uncover Your Skin Type for Clariant around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Clariant, a Switzerland-based leader in skincare innovation, sought a straightforward way to educate consumers about their unique skin needs-ultimately guiding them to the right product in Clariant’s range. By highlighting the importance of a targeted skincare regimen, Clariant...

It was built to substantiate claim areas such as cleansing & purity, hydration, all from the same physical interaction with the Uncover Your Skin Type, so a single asset can carry several conversations across the Clariant range.

The result for Clariant is a clear skin delivered through the Uncover Your Skin Type, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Uncover Your Skin Type gives Clariant's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Clariant runs the Uncover Your Skin Type primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Uncover Your Skin Type for Clariant and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.