Clarins – Pore Control: Proven

For the Pore Control: Proven, Clarins needed to communicate the "Smooth-looking skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Pore Control: Proven was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Clarins.

USP Demo Solutions designed the Pore Control: Proven for Clarins around the Pore Indicator Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Smooth-looking skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Clarins’ team sought an innovative way to demonstrate the efficacy of its new pore-shrinking and skin-mattifying serum-without resorting to a conventional educational leaflet. They needed a powerful, in-store solution that would captivate customers, support beauty specialists...

It was built to substantiate claim areas such as oil control, all from the same physical interaction with the Pore Control: Proven, so a single asset can carry several conversations across the Clarins range.

The result for Clarins is a visual of lessened pores delivered through the Pore Control: Proven, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Pore Indicator Test moment, the Pore Control: Proven gives Clarins's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Clarins runs the Pore Control: Proven primarily for retail activation, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Pore Indicator Test logic.

Want a similar Pore Indicator Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Pore Control: Proven for Clarins and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.