Clarins – UV Intensity Campaign

For the UV Intensity Campaign, Clarins needed to communicate the "Protection from UV rays" promise in the Sun Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the UV Intensity Campaign was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Clarins.

USP Demo Solutions designed the UV Intensity Campaign for Clarins around the UV Intensity Test method, the same proof logic our team uses across global sun care programmes. The tool reduces the Protection from UV rays story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Clarins set out to educate consumers about proper sun protection and the varying impact of UV radiation throughout the day. Recognizing that UV levels can fluctuate from low to extremely high, they knew that selecting an SPF factor too low could lead to sunburn rather than a...

It was built to substantiate claim areas such as uv protection, all from the same physical interaction with the UV Intensity Campaign, so a single asset can carry several conversations across the Clarins range.

The result for Clarins is a assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin delivered through the UV Intensity Campaign, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on UV Intensity Test moment, the UV Intensity Campaign gives Clarins's sun care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Clarins runs the UV Intensity Campaign primarily for digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core UV Intensity Test logic.

Want a similar UV Intensity Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the UV Intensity Campaign for Clarins and dozens of other sun care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.