Clarins – UV Intensity Campaign

For the UV Intensity Campaign, Clarins needed to make the "Protection from UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.

The brief for the UV Intensity Campaign was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clarins.

USP Demo Solutions built the UV Intensity Campaign for Clarins around the UV Intensity Test method, reducing the Protection from UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the UV Intensity Campaign, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Clarins range.

The result for Clarins is a assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin, delivered through the UV Intensity Campaign as something the consumer experiences first-hand rather than has to take on trust.

By turning Clarins's "Protection from UV rays" message into a hands-on UV Intensity Test moment, the UV Intensity Campaign becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clarins runs the UV Intensity Campaign primarily for digital campaign, delivered in diagnostic tool, phygital so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the UV Intensity Campaign is run by the consumer rather than presented to them, Clarins earns a moment of genuine participation that lands harder than any printed sun care claim.

The UV Intensity Campaign was created for Clarins by USP Demo Solutions as a dedicated sun care demonstration substantiating the "Protection from UV rays" claim.

UV Intensity Test sits at the heart of the mechanism Clarins runs here, covering uv protection claim territory.

In practice the UV Intensity Campaign for Clarins is available as diagnostic tool, phygital and typically deployed for digital campaign.

What does the UV Intensity Campaign prove? It makes the "Protection from UV rays" claim visible on the spot, giving shoppers assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin instead of a promise they have to take on trust.

What is the mechanism behind Clarins – UV Intensity Campaign? It is built on UV Intensity Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera.

Where can Clarins use it? The UV Intensity Campaign is designed for digital campaign and ships as diagnostic tool, phygital, so one asset supports the whole sun care conversation.