Clear Men – Hair Health Diagnosis

For the Hair Health Diagnosis, Clear Men needed to communicate the "Dandruff-free hair" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Hair Health Diagnosis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Clear Men.

USP Demo Solutions designed the Hair Health Diagnosis for Clear Men around the Scalp Sebum Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Dandruff-free hair story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Clear sought an innovative, user-friendly solution for the Vietnamese market to help consumers choose the most suitable shampoo from the Clear Men range. Referred to USP Demo Solutions through global Unilever channels, the Clear Vietnam team recognized the need for an engaging demo...

It was built to substantiate claim areas such as oil control, anti-dandruff, repair, all from the same physical interaction with the Hair Health Diagnosis, so a single asset can carry several conversations across the Clear Men range.

The result for Clear Men is a product recommendation delivered through the Hair Health Diagnosis, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Scalp Sebum Test moment, the Hair Health Diagnosis gives Clear Men's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Clear Men runs the Hair Health Diagnosis primarily for consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Scalp Sebum Test logic.

Want a similar Scalp Sebum Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Hair Health Diagnosis for Clear Men and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.