Clear Men – Hair Health Diagnosis

For the Hair Health Diagnosis, Clear Men needed to make the "Dandruff-free hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims.

The brief for the Hair Health Diagnosis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear Men.

USP Demo Solutions built the Hair Health Diagnosis for Clear Men around the Scalp Sebum Test method, reducing the Dandruff-free hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Hair Health Diagnosis, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Clear Men range.

The result for Clear Men is a product recommendation, delivered through the Hair Health Diagnosis as something the consumer experiences first-hand rather than has to take on trust.

By turning Clear Men's "Dandruff-free hair" message into a hands-on Scalp Sebum Test moment, the Hair Health Diagnosis becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clear Men runs the Hair Health Diagnosis primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Hair Health Diagnosis is run by the consumer rather than presented to them, Clear Men earns a moment of genuine participation that lands harder than any printed hair care claim.

Clear Men, part of Unilever, commissioned the Hair Health Diagnosis as a hair care demonstration tool built by USP Demo Solutions around the "Dandruff-free hair" claim.

Technically, the Clear Men demo relies on Scalp Sebum Test and supports claim areas including oil control, anti-dandruff, repair.

For Clear Men, the tool is available as diagnostic tool and typically deployed for consultation tool, which keeps roll-outs flexible across markets.

What does the Hair Health Diagnosis demonstrate? It turns the "Dandruff-free hair" message into something a shopper can watch happen, delivering product recommendation in the moment.

How does Clear Men – Hair Health Diagnosis work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Clear Men story consistent everywhere.