Clear – Scalp Diagnosis for All

For the Scalp Diagnosis for All, Clear needed to make the "Dandruff-free" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims.

The brief for the Scalp Diagnosis for All was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear.

USP Demo Solutions built the Scalp Diagnosis for All for Clear around the Scalp Sebum Test method, reducing the Dandruff-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Scalp Diagnosis for All, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Clear range.

The result for Clear is a diagnostic tool, delivered through the Scalp Diagnosis for All as something the consumer experiences first-hand rather than has to take on trust.

By turning Clear's "Dandruff-free" message into a hands-on Scalp Sebum Test moment, the Scalp Diagnosis for All becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clear runs the Scalp Diagnosis for All primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Scalp Diagnosis for All is run by the consumer rather than presented to them, Clear earns a moment of genuine participation that lands harder than any printed hair care claim.

The Scalp Diagnosis for All was created for Clear, part of Unilever, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Dandruff-free" claim.

Scalp Sebum Test sits at the heart of the mechanism Clear runs here, covering oil control, anti-dandruff claim territory.

In practice the Scalp Diagnosis for All for Clear is available as diagnostic tool and typically deployed for consultation tool.

What does the Scalp Diagnosis for All demonstrate? It turns the "Dandruff-free" message into something a shopper can watch happen, delivering diagnostic tool in the moment.

How does Clear – Scalp Diagnosis for All work? It uses Scalp Sebum Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into consultation tool without adaptation work, keeping the Clear story consistent everywhere.