Clear – Scalp Diagnosis for All

For the Scalp Diagnosis for All, Clear needed to communicate the "Dandruff-free" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Scalp Diagnosis for All was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Clear.

USP Demo Solutions designed the Scalp Diagnosis for All for Clear around the Scalp Sebum Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Dandruff-free story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Clear/Linic Shampoo team in Myanmar aimed to connect with consumers by addressing common hair care concerns such as oily scalps and dandruff. Their mission was to guide consumers toward the right shampoo choice within the Clear Unisex and Clear MEN ranges, ensuring a...

It was built to substantiate claim areas such as oil control, anti-dandruff, all from the same physical interaction with the Scalp Diagnosis for All, so a single asset can carry several conversations across the Clear range.

The result for Clear is a diagnostic tool delivered through the Scalp Diagnosis for All, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Scalp Sebum Test moment, the Scalp Diagnosis for All gives Clear's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Clear runs the Scalp Diagnosis for All primarily for consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Scalp Sebum Test logic.

Want a similar Scalp Sebum Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Scalp Diagnosis for All for Clear and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.