Dermosil – Online Shade Finder

For the Online Shade Finder, Dermosil needed to make the "On-skin colour match" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims.

The brief for the Online Shade Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermosil.

USP Demo Solutions built the Online Shade Finder for Dermosil around the Real Shade Finder method, reducing the On-skin colour match story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch.

From the same physical interaction with the Online Shade Finder, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Dermosil range.

The result for Dermosil is a colour match, delivered through the Online Shade Finder as something the consumer experiences first-hand rather than has to take on trust.

By turning Dermosil's "On-skin colour match" message into a hands-on Real Shade Finder moment, the Online Shade Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Dermosil runs the Online Shade Finder primarily for pharmacy, digital campaign, consultation tool, delivered in phygital so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Online Shade Finder is run by the consumer rather than presented to them, Dermosil earns a moment of genuine participation that lands harder than any printed colour cosmetics claim.

Dermosil commissioned the Online Shade Finder as a colour cosmetics demonstration tool built by USP Demo Solutions around the "On-skin colour match" claim.

Technically, the Dermosil demo relies on Real Shade Finder and supports claim areas including colour match.

For Dermosil, the tool is available as phygital and typically deployed for pharmacy, digital campaign, consultation tool, which keeps roll-outs flexible across markets.

What does the Online Shade Finder prove? It makes the "On-skin colour match" claim visible on the spot, giving shoppers colour match instead of a promise they have to take on trust.

What is the mechanism behind Dermosil – Online Shade Finder? It is built on Real Shade Finder, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera.

Where can Dermosil use it? The Online Shade Finder is designed for pharmacy, digital campaign, consultation tool and ships as phygital, so one asset supports the whole colour cosmetics conversation.