Diadermine – 2D Wrinkle Test

For the 2D Wrinkle Test, Diadermine needed to communicate the "Wrinkle-free Skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the 2D Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Diadermine.

USP Demo Solutions designed the 2D Wrinkle Test for Diadermine around the Wrinkle Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Wrinkle-free Skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Diadermine, a trusted skincare brand under Henkel, sought an innovative way to demonstrate the effectiveness of its product in improving skin structure within four weeks. The objective was to create a reliable and user-friendly tool that would visually validate the product’s...

It was built to substantiate claim areas such as anti-aging, all from the same physical interaction with the 2D Wrinkle Test, so a single asset can carry several conversations across the Diadermine range.

The result for Diadermine is a visual on fading wrinkles delivered through the 2D Wrinkle Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Wrinkle Test moment, the 2D Wrinkle Test gives Diadermine's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Diadermine runs the 2D Wrinkle Test primarily for pharmacy, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Wrinkle Test logic.

Want a similar Wrinkle Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the 2D Wrinkle Test for Diadermine and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.