Diadermine – 2D Wrinkle Test

For the 2D Wrinkle Test, Diadermine needed to make the "Wrinkle-free Skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the 2D Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Diadermine.

USP Demo Solutions built the 2D Wrinkle Test for Diadermine around the Wrinkle Test method, reducing the Wrinkle-free Skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the 2D Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Diadermine range.

The result for Diadermine is a visual on fading wrinkles, delivered through the 2D Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Diadermine's "Wrinkle-free Skin" message into a hands-on Wrinkle Test moment, the 2D Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Diadermine runs the 2D Wrinkle Test primarily for pharmacy, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the 2D Wrinkle Test is run by the consumer rather than presented to them, Diadermine earns a moment of genuine participation that lands harder than any printed skin care claim.

USP Demo Solutions engineers each Wrinkle Test demo to be portable, on brand and repeatable, so Diadermine can roll the 2D Wrinkle Test out across markets without retraining staff every time.

The 2D Wrinkle Test was created for Diadermine, part of Henkel, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "Wrinkle-free Skin" claim.

Wrinkle Test sits at the heart of the mechanism Diadermine runs here, covering anti-aging claim territory.

In practice the 2D Wrinkle Test for Diadermine is available as diagnostic tool and typically deployed for pharmacy.

What does the 2D Wrinkle Test demonstrate? It turns the "Wrinkle-free Skin" message into something a shopper can watch happen, delivering visual on fading wrinkles in the moment.

How does Diadermine – 2D Wrinkle Test work? It uses Wrinkle Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into pharmacy without adaptation work, keeping the Diadermine story consistent everywhere.