EA – Targeted Skin Solution

For the Targeted Skin Solution, EA needed to communicate the "Educating on skin concerns" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Targeted Skin Solution was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for EA.

USP Demo Solutions designed the Targeted Skin Solution for EA around the Face Hydration Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Educating on skin concerns story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Elizabeth Arden Switzerland sought an engaging, interactive tool to help consumers identify their individual skin concerns and discover the optimal skincare routine. The objective was to provide a diagnostic experience at the point of sale (POS) that could educate consumers...

It was built to substantiate claim areas such as hydration, anti-aging, all from the same physical interaction with the Targeted Skin Solution, so a single asset can carry several conversations across the EA range.

The result for EA is a education delivered through the Targeted Skin Solution, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Face Hydration Test moment, the Targeted Skin Solution gives EA's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, EA runs the Targeted Skin Solution primarily for retail activation, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Face Hydration Test logic.

Want a similar Face Hydration Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Targeted Skin Solution for EA and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.