Garnier 7 Days – Claim Proof

For the Claim Proof, Garnier 7 Days needed to communicate the "Increased hydration" promise in the Body Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Claim Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Garnier 7 Days.

USP Demo Solutions designed the Claim Proof for Garnier 7 Days around the Face Hydration Test method, the same proof logic our team uses across global body care programmes. The tool reduces the Increased hydration story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both...

It was built to substantiate claim areas such as hydration, all from the same physical interaction with the Claim Proof, so a single asset can carry several conversations across the Garnier 7 Days range.

The result for Garnier 7 Days is a hydrated skin delivered through the Claim Proof, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Face Hydration Test moment, the Claim Proof gives Garnier 7 Days's body care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Garnier 7 Days runs the Claim Proof primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Face Hydration Test logic.

Want a similar Face Hydration Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Claim Proof for Garnier 7 Days and dozens of other body care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.