Garnier – Pure Clean Care

For the Pure Clean Care, Garnier needed to communicate the "Producation Reccomendation" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Pure Clean Care was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Garnier.

USP Demo Solutions designed the Pure Clean Care for Garnier around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Producation Reccomendation story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Garnier had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their skin type.

It was built to substantiate claim areas such as anti-aging, cleansing & purity, all from the same physical interaction with the Pure Clean Care, so a single asset can carry several conversations across the Garnier range.

The result for Garnier is a self-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type delivered through the Pure Clean Care, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Pure Clean Care gives Garnier's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Garnier runs the Pure Clean Care primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Pure Clean Care for Garnier and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.