Head & Shoulders – Scalp Sebum Testing Tool

For the Scalp Sebum Testing Tool, Head & Shoulders needed to communicate the "Diagnosed Scalp Health" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Scalp Sebum Testing Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Head & Shoulders.

USP Demo Solutions designed the Scalp Sebum Testing Tool for Head & Shoulders around the Scalp Sebum Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Diagnosed Scalp Health story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Head & Shoulders (H&S), a Procter & Gamble hair care brand, recognized a need to shift focus in Brazil, where consumer conversations around dandruff are less prevalent. Instead, the team sought a new angle to emphasize H&S’s broader benefits-especially hydration, nutrition, and...

It was built to substantiate claim areas such as hydration, oil control, anti-dandruff, repair, all from the same physical interaction with the Scalp Sebum Testing Tool, so a single asset can carry several conversations across the Head & Shoulders range.

The result for Head & Shoulders is a improved scalp health delivered through the Scalp Sebum Testing Tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Scalp Sebum Test moment, the Scalp Sebum Testing Tool gives Head & Shoulders's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Head & Shoulders runs the Scalp Sebum Testing Tool primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Scalp Sebum Test logic.

Want a similar Scalp Sebum Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Scalp Sebum Testing Tool for Head & Shoulders and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.