Kiehl’s – What is your skin type?

For the What is your skin type?, Kiehl’s needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims.

The brief for the What is your skin type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s.

USP Demo Solutions built the What is your skin type? for Kiehl’s around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the What is your skin type?, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Kiehl’s range.

The result for Kiehl’s is a indoor-consultancy, delivered through the What is your skin type? as something the consumer experiences first-hand rather than has to take on trust.

By turning Kiehl’s's "clear skin" message into a hands-on Skin Type Test moment, the What is your skin type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Kiehl’s runs the What is your skin type? primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the What is your skin type? is run by the consumer rather than presented to them, Kiehl’s earns a moment of genuine participation that lands harder than any printed skin care claim.

Built by USP Demo Solutions for Kiehl’s, part of L'Oréal,, the What is your skin type? serves the skin care category and puts the "clear skin" claim on display.

The core method behind the Kiehl’s demo is Skin Type Test, applied here to substantiate hydration, cleansing & purity claims.

Kiehl’s most often runs this demo typically deployed for retail activation, consultation tool, available as diagnostic tool, physical demo.

What does the What is your skin type? demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering indoor-consultancy in the moment.

How does Kiehl’s – What is your skin type? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation, consultation tool without adaptation work, keeping the Kiehl’s story consistent everywhere.