Kiehl’s – What is your skin type?

For the What is your skin type?, Kiehl’s needed to communicate the "clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the What is your skin type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Kiehl’s.

USP Demo Solutions designed the What is your skin type? for Kiehl’s around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Kiehl’s Since 1851, a renowned skincare brand under L’Oréal, sought an innovative way to elevate in-store consumer engagement. The goal was twofold: shift the focus from selling products to providing personalized skincare consultations and highlight the expertise of their...

It was built to substantiate claim areas such as hydration, cleansing & purity, all from the same physical interaction with the What is your skin type?, so a single asset can carry several conversations across the Kiehl’s range.

The result for Kiehl’s is a indoor-consultancy delivered through the What is your skin type?, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the What is your skin type? gives Kiehl’s's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Kiehl’s runs the What is your skin type? primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the What is your skin type? for Kiehl’s and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.