Korendy – Skin Type Test

For the Skin Type Test, Korendy needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Korendy.

USP Demo Solutions built the Skin Type Test for Korendy around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Korendy range.

The result for Korendy is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Korendy's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Korendy runs the Skin Type Test primarily for retail activation, digital campaign, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Skin Type Test is run by the consumer rather than presented to them, Korendy earns a moment of genuine participation that lands harder than any printed skin care claim.

USP Demo Solutions engineers each Skin Type Test demo to be portable, on brand and repeatable, so Korendy can roll the Skin Type Test out across markets without retraining staff every time.

The Skin Type Test was created for Korendy by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim.

Skin Type Test sits at the heart of the mechanism Korendy runs here, covering repair claim territory.

In practice the Skin Type Test for Korendy is available as diagnostic tool and typically deployed for retail activation, digital campaign.

What does the Skin Type Test demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering clear skin in the moment.

How does Korendy – Skin Type Test work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into retail activation, digital campaign without adaptation work, keeping the Korendy story consistent everywhere.