Lancôme – Multi-functional tool

For the Multi-functional tool, Lancôme needed to communicate the "Clear skin and less wrinkles" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Multi-functional tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Lancôme.

USP Demo Solutions designed the Multi-functional tool for Lancôme around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear skin and less wrinkles story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

LANCÔME’s marketing team in Austria sought a versatile engagement tool to assist beauty advisors in building and recommending tailored beauty regimens for their clients. The objective was to create a multi-functional diagnostic tool that could analyze skin type and wrinkle...

It was built to substantiate claim areas such as anti-aging, all from the same physical interaction with the Multi-functional tool, so a single asset can carry several conversations across the Lancôme range.

The result for Lancôme is a get your best beauty regime delivered through the Multi-functional tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Multi-functional tool gives Lancôme's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Lancôme runs the Multi-functional tool primarily for internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Multi-functional tool for Lancôme and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.