LB – Sebum & Dandruff Test

For the Sebum & Dandruff Test, LB needed to communicate the "Healthy scalp" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Sebum & Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for LB.

USP Demo Solutions designed the Sebum & Dandruff Test for LB around the Dandruff Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Healthy scalp story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

La Biosthétique, a premium hair care brand in Germany, sought a solution to empower their beauty consultants in providing tailored recommendations for hair and scalp care. The goal was to create a tool that could quickly and scientifically diagnose scalp health, enabling...

It was built to substantiate claim areas such as oil control, anti-dandruff, repair, freshness, all from the same physical interaction with the Sebum & Dandruff Test, so a single asset can carry several conversations across the LB range.

The result for LB is a empower their beauty consultants delivered through the Sebum & Dandruff Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Dandruff Test moment, the Sebum & Dandruff Test gives LB's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, LB runs the Sebum & Dandruff Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Dandruff Test logic.

Want a similar Dandruff Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Sebum & Dandruff Test for LB and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.