LB – Sebum & Dandruff Test

For the Sebum & Dandruff Test, LB needed to make the "Healthy scalp" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair, freshness claims.

The brief for the Sebum & Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LB.

USP Demo Solutions built the Sebum & Dandruff Test for LB around the Dandruff Test method, reducing the Healthy scalp story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Sebum & Dandruff Test, the demo substantiates claim areas such as oil control, anti-dandruff, repair, freshness, so a single asset can carry several conversations across the LB range.

The result for LB is a empower their beauty consultants, delivered through the Sebum & Dandruff Test as something the consumer experiences first-hand rather than has to take on trust.

By turning LB's "Healthy scalp" message into a hands-on Dandruff Test moment, the Sebum & Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, LB runs the Sebum & Dandruff Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Sebum & Dandruff Test is run by the consumer rather than presented to them, LB earns a moment of genuine participation that lands harder than any printed hair care claim.

The Sebum & Dandruff Test was created for LB, part of La Biosthétique, by USP Demo Solutions as a dedicated hair care demonstration substantiating the "Healthy scalp" claim.

Dandruff Test sits at the heart of the mechanism LB runs here, covering oil control, anti-dandruff, repair, freshness claim territory.

In practice the Sebum & Dandruff Test for LB is available as diagnostic tool and typically deployed for internal training, consultation tool.

What does the Sebum & Dandruff Test demonstrate? It turns the "Healthy scalp" message into something a shopper can watch happen, delivering empower their beauty consultants in the moment.

How does LB – Sebum & Dandruff Test work? It uses Dandruff Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, it slots into internal training, consultation tool without adaptation work, keeping the LB story consistent everywhere.