LRP – Anthelios UV Sticker

For the Anthelios UV Sticker, LRP needed to communicate the "Able to measure UV of area" promise in the Sun Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Anthelios UV Sticker was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for LRP.

USP Demo Solutions designed the Anthelios UV Sticker for LRP around the UV Intensity Sticker method, the same proof logic our team uses across global sun care programmes. The tool reduces the Able to measure UV of area story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

La Roche-Posay, a leader in sun care innovation, sought an educational and interactive tool to raise awareness about the importance of UV protection. The objective was to create a portable UV detection tool that could be used by both doctors and consumers, emphasizing the need...

It was built to substantiate claim areas such as uv protection, all from the same physical interaction with the Anthelios UV Sticker, so a single asset can carry several conversations across the LRP range.

The result for LRP is a uv awareness tool delivered through the Anthelios UV Sticker, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on UV Intensity Sticker moment, the Anthelios UV Sticker gives LRP's sun care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, LRP runs the Anthelios UV Sticker primarily for retail activation, pharmacy, delivered in physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core UV Intensity Sticker logic.

Want a similar UV Intensity Sticker for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Anthelios UV Sticker for LRP and dozens of other sun care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.