LRP – Anthelios UV Sticker

For the Anthelios UV Sticker, LRP needed to make the "Able to measure UV of area" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.

The brief for the Anthelios UV Sticker was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP.

USP Demo Solutions built the Anthelios UV Sticker for LRP around the UV Intensity Sticker method, reducing the Able to measure UV of area story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the Anthelios UV Sticker, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the LRP range.

The result for LRP is a uv awareness tool, delivered through the Anthelios UV Sticker as something the consumer experiences first-hand rather than has to take on trust.

By turning LRP's "Able to measure UV of area" message into a hands-on UV Intensity Sticker moment, the Anthelios UV Sticker becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, LRP runs the Anthelios UV Sticker primarily for retail activation, pharmacy, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Anthelios UV Sticker is run by the consumer rather than presented to them, LRP earns a moment of genuine participation that lands harder than any printed sun care claim.

LRP, part of L'Oréal, commissioned the Anthelios UV Sticker as a sun care demonstration tool built by USP Demo Solutions around the "Able to measure UV of area" claim.

Technically, the LRP demo relies on UV Intensity Sticker and supports claim areas including uv protection.

For LRP, the tool is available as physical demo and typically deployed for retail activation, pharmacy, which keeps roll-outs flexible across markets.

What does the Anthelios UV Sticker demonstrate? It turns the "Able to measure UV of area" message into something a shopper can watch happen, delivering uv awareness tool in the moment.

How does LRP – Anthelios UV Sticker work? It uses UV Intensity Sticker to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as physical demo, it slots into retail activation, pharmacy without adaptation work, keeping the LRP story consistent everywhere.