LRP – What’s your Skin Type?

For the What’s your Skin Type?, LRP needed to communicate the "Best known product for consumer" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the What’s your Skin Type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for LRP.

USP Demo Solutions designed the What’s your Skin Type? for LRP around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Best known product for consumer story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Building on the success of La Roche-Posay’s single-use Skin Type Tester, the US team sought to create a permanent point-of-sale tool that would provide consumers with more comprehensive information about their skin and the EFFACLAR product line. The goal was to educate consumers...

It was built to substantiate claim areas such as sensitivity & soothing, hydration, all from the same physical interaction with the What’s your Skin Type?, so a single asset can carry several conversations across the LRP range.

The result for LRP is a pos at department stores delivered through the What’s your Skin Type?, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the What’s your Skin Type? gives LRP's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, LRP runs the What’s your Skin Type? primarily for retail activation, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the What’s your Skin Type? for LRP and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.