LRP – What’s your Skin Type?

For the What’s your Skin Type?, LRP needed to make the "Best known product for consumer" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims.

The brief for the What’s your Skin Type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP.

USP Demo Solutions built the What’s your Skin Type? for LRP around the Skin Type Test method, reducing the Best known product for consumer story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the What’s your Skin Type?, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the LRP range.

The result for LRP is a pos at department stores, delivered through the What’s your Skin Type? as something the consumer experiences first-hand rather than has to take on trust.

By turning LRP's "Best known product for consumer" message into a hands-on Skin Type Test moment, the What’s your Skin Type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, LRP runs the What’s your Skin Type? primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the What’s your Skin Type? is run by the consumer rather than presented to them, LRP earns a moment of genuine participation that lands harder than any printed skin care claim.

Built by USP Demo Solutions for LRP, part of L'Oréal,, the What’s your Skin Type? serves the skin care category and puts the "Best known product for consumer" claim on display.

The core method behind the LRP demo is Skin Type Test, applied here to substantiate sensitivity & soothing, hydration claims.

LRP most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo.

What does the What’s your Skin Type? demonstrate? It turns the "Best known product for consumer" message into something a shopper can watch happen, delivering pos at department stores in the moment.

How does LRP – What’s your Skin Type? work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the LRP story consistent everywhere.