Marionnaud – Phygital Tool

For the Phygital Tool, Marionnaud needed to communicate the "Elevate engagement" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Phygital Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Marionnaud.

USP Demo Solutions designed the Phygital Tool for Marionnaud around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Elevate engagement story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Marionnaud France needed a way to bridge physical retail and the digital sphere so consumers could truly understand their own skin type before buying. USP Demo Solutions built a phygital skin-type test that gives instant on-skin analysis at POS, connects shoppers with in-store beauty advisors, and continues the journey online via QR code for personalised routines.

It was built to substantiate claim areas such as hydration, sensitivity & soothing, all from the same physical interaction with the Phygital Tool, so a single asset can carry several conversations across the Marionnaud range.

The result for Marionnaud is a phygital delivered through the Phygital Tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Phygital Tool gives Marionnaud's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Marionnaud runs the Phygital Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Phygital Tool for Marionnaud and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.