Mixa – Skin Type Diagnostic

For the Skin Type Diagnostic, Mixa needed to communicate the "Clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Type Diagnostic was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Mixa.

USP Demo Solutions designed the Skin Type Diagnostic for Mixa around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Mixa had the challenge of finding a tool that steered customers to their wide pallet of products that were developed for different types of skins. This tool helped customers to evaluate their skin type, while convincing them of the need of a specific product type.

It was built to substantiate claim areas such as sensitivity & soothing, hydration, all from the same physical interaction with the Skin Type Diagnostic, so a single asset can carry several conversations across the Mixa range.

The result for Mixa is a educate on skin type delivered through the Skin Type Diagnostic, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Skin Type Diagnostic gives Mixa's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Mixa runs the Skin Type Diagnostic primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Type Diagnostic for Mixa and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.