Mjoor – Skin Analytics

Mjoor

Mjoor – Skin Analytics

Claim: "Smooth skin"

Overview

By offering an interactive and educational approach, Mjoor aimed to position their Beauty Advisors as skincare experts while guiding consumers to the products that best suited their unique needs.

USP’s Contribution USP Demo Solutions partnered with Mjoor to design a comprehensive skincare diagnostic tool combining three key technologies:

This multi-functional tool allowed Beauty Advisors to create a tailored consultation experience, offering personalized product recommendations and building consumer confidence in Mjoor’s skincare solutions.

The Challenge

For the Skin Analytics, Mjoor needed to make the "Smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-aging claims.

The brief for the Skin Analytics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mjoor.

The Approach

USP Demo Solutions built the Skin Analytics for Mjoor around the Hydration Test - Face method, reducing the Smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Analytics, the demo substantiates claim areas such as hydration, anti-aging, so a single asset can carry several conversations across the Mjoor range.

The Result

The result for Mjoor is a smooth skin, delivered through the Skin Analytics as something the consumer experiences first-hand rather than has to take on trust.

By turning Mjoor's "Smooth skin" message into a hands-on Hydration Test - Face moment, the Skin Analytics becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Mjoor runs the Skin Analytics primarily for internal training, consultation tool, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Skin Analytics is run by the consumer rather than presented to them, Mjoor earns a moment of genuine participation that lands harder than any printed skin care claim.

USP Demo Solutions engineers each Hydration Test - Face demo to be portable, on brand and repeatable, so Mjoor can roll the Skin Analytics out across markets without retraining staff every time.

At a Glance

Built by USP Demo Solutions for Mjoor, the Skin Analytics serves the skin care category and puts the "Smooth skin" claim on display.

The core method behind the Mjoor demo is Hydration Test - Face, applied here to substantiate hydration, anti-aging claims.

Mjoor most often runs this demo typically deployed for internal training, consultation tool, available as diagnostic tool.

Frequently Asked Questions

What does the Skin Analytics prove? It makes the "Smooth skin" claim visible on the spot, giving shoppers smooth skin instead of a promise they have to take on trust.

What is the mechanism behind Mjoor – Skin Analytics? It is built on Hydration Test - Face, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera.

Where can Mjoor use it? The Skin Analytics is designed for internal training, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation.

Technology
Hydration Test - Face, Skin Type Test, Wrinkle Test
Benefit
Smooth skin
Category
Skin Care
Brand
Mjoor