Mjoor – Skin Analytics

For the Skin Analytics, Mjoor needed to communicate the "Smooth skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Analytics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Mjoor.

USP Demo Solutions designed the Skin Analytics for Mjoor around the Hydration Test - Face method, the same proof logic our team uses across global skin care programmes. The tool reduces the Smooth skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Mjoor sought an innovative solution to empower their Beauty Advisors to deliver personalized skincare consultations. The goal was to educate consumers about their skin type, hydration level, and wrinkle level to ensure accurate product recommendations, fostering trust and...

It was built to substantiate claim areas such as hydration, anti-aging, all from the same physical interaction with the Skin Analytics, so a single asset can carry several conversations across the Mjoor range.

The result for Mjoor is a smooth skin delivered through the Skin Analytics, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Hydration Test - Face moment, the Skin Analytics gives Mjoor's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Mjoor runs the Skin Analytics primarily for internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Hydration Test - Face logic.

Want a similar Hydration Test - Face for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Analytics for Mjoor and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.