ÖGK – UV Intensity Test

For the UV Intensity Test, ÖGK needed to communicate the "Sun protection" promise in the Sun Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the UV Intensity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for ÖGK.

USP Demo Solutions designed the UV Intensity Test for ÖGK around the UV Intensity Test method, the same proof logic our team uses across global sun care programmes. The tool reduces the Sun protection story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Post-Covid-19 lockdown, more people began spending increased time outdoors, which, as noted by ÖGK Klagenfurt, led to a heightened risk of sunburn due to greater exposure to UV radiation. Recognizing this trend, the ÖGK team aimed to raise awareness about the dangers of...

It was built to substantiate claim areas such as uv protection, all from the same physical interaction with the UV Intensity Test, so a single asset can carry several conversations across the ÖGK range.

The result for ÖGK is a educate on uv intensity delivered through the UV Intensity Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on UV Intensity Test moment, the UV Intensity Test gives ÖGK's sun care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, ÖGK runs the UV Intensity Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core UV Intensity Test logic.

Want a similar UV Intensity Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the UV Intensity Test for ÖGK and dozens of other sun care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.