ÖGK – UV Intensity Test

For the UV Intensity Test, ÖGK needed to make the "Sun protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.

The brief for the UV Intensity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for ÖGK.

USP Demo Solutions built the UV Intensity Test for ÖGK around the UV Intensity Test method, reducing the Sun protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the UV Intensity Test, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the ÖGK range.

The result for ÖGK is a educate on uv intensity, delivered through the UV Intensity Test as something the consumer experiences first-hand rather than has to take on trust.

By turning ÖGK's "Sun protection" message into a hands-on UV Intensity Test moment, the UV Intensity Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, ÖGK runs the UV Intensity Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the UV Intensity Test is run by the consumer rather than presented to them, ÖGK earns a moment of genuine participation that lands harder than any printed sun care claim.

Built by USP Demo Solutions for ÖGK, the UV Intensity Test serves the sun care category and puts the "Sun protection" claim on display.

The core method behind the ÖGK demo is UV Intensity Test, applied here to substantiate uv protection claims.

ÖGK most often runs this demo typically deployed for retail activation, available as diagnostic tool, physical demo.

What does the UV Intensity Test demonstrate? It turns the "Sun protection" message into something a shopper can watch happen, delivering educate on uv intensity in the moment.

How does ÖGK – UV Intensity Test work? It uses UV Intensity Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, physical demo, it slots into retail activation without adaptation work, keeping the ÖGK story consistent everywhere.